New Entrant of the Year 2009" at the recent 2nd annual AfricaCom Awards, is making its splendid entry in the Indian Market.
Mi-Fone is currently available in 15 African countries including Ghana, Tanzania, Mauritius, DRC, Kenya, Uganda, Burkina Faso, Zambia, Madagascar and Nigeria. In its second year, Mi-Fone has already established itself as a successful brand across the African continent, connecting with, and meeting the growing needs of the mass market sector with affordable lifestyle products. Offering an extensive range of phones incorporating GPRS, JAVA and other quality features normally associated with high-end mobile handsets, Mi-Fone's extensive range of phones are now available in India.
"Mi-Fone's entry into the India market started mid 2009 with the signing up of authorized distribution channels. We wanted to test the waters first as we know India to be an extremely competitive market." Patel continues, "I am confident that with our current sales forecasts the time is right to embark on our brand awareness campaigns nationwide. Mi-Fone is not your typical out-of-the-box brand. Our team consists of individuals who have more than 25 years combined experience in the handset business. This, coupled with a young and creative marketing team, means that we are able to deliver relevant product offerings to the new mass market sectors.
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