Mi-Q – a new range of low cost QWERTY mobile phones which are affordable, stylish and a quality competitive mobile to the Blackberry which, in recent years, has been dominating the messaging segment of the mobile phone market globally. Targeting primarily the young Indian market, Mi-Fone sees the Mi-Q Range as the perfect alternative.
They have often been hampered by the lack of cost-effective yet quality and technologically advanced handsets that enable them to stay easily connected considering the many challenges in ensuring decent connectivity”, said Mr Alpesh Patel,CEO Mi-Fone.
With this range comprising of 3 Models viz: Mi-Q+, Mi-Q1 & Mi-Q5; Mi-Fone is providing the young Indian with everything he or she needs in a QWERTY handset including Email, Instant Messaging, and Uploading and Downloading of documents.
At the bottom end is the basic Mi-Q+ with GPRS Class 10, WAP 2.0, capacity to receive and send MMS, FM radio, a torchlight and the Qwerty keypad for faster sms.
There is the dual-sim Mi-Q1 has GPRS/WAP/MMS and MP3/Video capabilities with a memory capacity of up to 1G, serving as an effective multimedia Qwerty mobile and a singular device for those with more than a single sim card, which is prevalent amongst young Indian as a way to counteract high call costs between networks.
It can also take a memory card giving it greater capacity and is the option of being able to run Analogue television.
To support the launch of these devices, Mi-Fone has also initiated an advertising campaign that is reflective of its consumers and the spirit of its mobile phones: capable, trendy, confident, cheeky, and uncompromising.
It is feisty and brash, taking the battle for the young Indian consumer directly to other mobile phone manufacturers. It is edgy and risky, unashamedly announcing Mi-Fone’s foray into the QWERTY space.
It is about recognising your ability and capacity to move mountains. It is impetuous yet not foolhardy. Indian’s today tire of being the whipping boys of the globe and are standing up and working for what they deserve, carving a place for themselves. So too is Mi-Fone with this campaign, the first of which launches the Mi-QWERTY range driven by the tag line “Darker The Berry … The Sweeter The Juice”.
“The Mi-Q family is designed to give our young consumers a ‘Blackberry experience’ at a fraction of the cost, while maintaining a high aesthetic.
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