, Samsung is fast becoming the new Apple – only black. With uncluttered designs, joyful graphical user interfaces (here dubbed Croix), and solid build, Samsung’s products – be it flat-screen televisions, mobile phones, and even their concept stores – have a cool, distinctive and unifying persona. The new F700 smartphone due in November follows in this mold, while offering true practical life enhancements, with its large 3.2” touch screen and sliding QWERTY keypad. A full suite of online applications and document readers as well as 3G capability round off this powerful package.
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